Collaboration beers give the two (or more) brewers a reason to celebrate. There's normally a story behind the collab, so a launch party is a good opportunity to get the word out to the pubic – or at least a few influential beer drinkers.
How much more so if it's a collab between an Israeli and a foreign brewery, which doesn't happen very often.
The Schnitt Brewpub in Tel Aviv recently got together with the Lervig Brewery in Stavanger, Norway, to produce a Hazy IPA named How's It Hanging. (It makes sense when you know that the Schnitt logo is a hanging sloth.) The old blogger was at the launch where this and other Lervig creations were served, along with a delicious vegan meal! It was also fun to explain to Hebrew speakers the original meaning of "How're they hanging?"
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AK Craft partners Kenneth Pepels (left) and Amel Bounila (right) came to Israel from Amsterdam for the launch of How's It Hanging. |
The collaboration was matchmade by a Dutch company named AK Craft which does exactly this: Finds new markets for craft beers around the world. The partners Kenneth Pepels and Amel Bounila were here for the big event.
Schnitt partner Amir Neuman explained that the collaboration with Lervig was done long-distance, through the internet. "It began with the exchange of ideas," he said, "continued with suggestions for the recipe, and then progressed to production, launch schedule, and naming."
"For us," he continued, "collaborations should be fun, with both sides learning from the other. We all have differences in working methods, equipment, raw materials and the general market environment. The collaborations also stimulate our creativity, and generate interest among our customers."
From Schnitt Brewmaster Alon Schwartz, I learned that the two breweries originally discussed making a New England IPA, but eventually decided on a hazy pale ale, "based on the NEIPA style."
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Schnitt Brewmaster Alon Schwartz (right) was instrumental in preparing the two collab beers with Lervig Brewery in Norway: How's It Hanging and Oslo Asli. (Photo: Mike Horton) |
The beer was actually made at the Lervig Brewery in Norway, canned and shipped to Israel. This in itself makes it highly unusual, since there are no craft beer canning lines in Israel (yet!), and all local craft beers are sold in bottles.
[The first and only other time (that I remember) an Israeli collab beer was brewed abroad and sold here in cans was in 2021, when the Negev Brewery and Mikkeller, the Danish-based gypsy brewer, produced and marketed a Pale Ale called Desert Haze. It was brewed and canned in Belgium.]
Getting back to How's It Hanging, I drank quite a bit of it at the launch, enjoying every sip, and also brought home some cans to share with IBAV Tasting Team members Oded, Bat Sheva and Batya.
It's called "hazy" and it is – an attractive hazy yellow. The aromas are not overly distinct: Batya was reminded of "summer fruits" in general, while Bat Sheva recalled guava and perhaps lychee. We agreed that the taste was deliciously bitter, with Oded adding that he tasted pine resin and loquats.
According to Batya, the flavors do not live up to the promises of the aromas. Bat Sheva added: "It's bitter and then rather prosaic."
Nevertheless, we were unanimous in enjoying this beer, giving it high marks all around. "Lighthearted and fun," is how Oded put it.
Schnitt and Lervig also collaborated on a second beer that was brewed at Schnitt and sold only there from the tap. It's called Asli Oslo, a hazy pale ale which combines ingredients from the north (Simcoe and Mosaic hops, and blackcurrants) and from the south (mango). It was also served at the launch, where it went very well with the food.
Asli Oslo is a cloudy pale red color, with fruity aromas reminiscent of tropical fruits and citrus without being more specific. It tastes tart and a little sweet, with more fruits and berries. The bitterness is mild. This is a very interesting and refreshing beer.
I look forward to more collaborations between Israeli and foreign brewers. If AK Craft can make it happen, more power to them!