The Jerusalem
Beer Festival is coming early this year – July 6-7. Also known as "Ir
Habira" (a Hebrew word play that can mean either "Capital City" or
"Beer City"), the festival has usually been held towards the end of
the summer holiday.
I asked the
organizer, Eli Giladi, why this year was different.
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Scene from last year's festival. (Photo: Mike Horton) |
"We wanted
the Jerusalem Beer Festival to open the capital's summer events season rather
than close it," he explained. "Also, most of the major
brewers release their limited editions at the start of the summer and the
festival offers them a venue to reach the public quickly."
This is the 17th year that Giladi
has organized the festival. He promises that this year's will be
presenting over 150 different beers – both Israeli-brewed and foreign imports.
Some local beers
are being made especially for the festival. For example, the Shapiro
Brewery in Beit Shemesh will be pouring a new Session IPA, which simply means that it's a light and crisp
India Pale Ale with a low level of alcohol by volume (ABV).
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Scene from last year's festival. (Photo: Ido Nitay - Flash) |
HaGibor
("The Hero") Brewery in Carmiel is unveiling something similar, which they call a Summer IPA.
At the other end
of the scale, look out for an 11% ABV Belgian Triple strong ale from the Srigim
Brewery in Srigim (Li-On). This is not a beer to gulp down on a hot
summer's day!
Two Israeli
breweries will be making their first appearance at this year's
festival. Brewer Roi Levy will be offering his two Malkat Ha'emek
("Queen of the Valley") beers: Pale Ale and IPA. Then
there's White Star Beer from Aryeh Stern & Co., brewed in Israel but giving
the addresses, "Tel Aviv & London."
Other Israeli
breweries which will once again
be pouring their beers include Hatch (Jerusalem), Jem's (Petach Tikva),
Alexander (Emek Hefer), Shevet (Pardes Hanna), Oak & Ash (Beit Shemesh), Reisel Beer (Galilee) and BeerBazaar (Kiryat
Gat). There will also be imported beers from European and other
countries.
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Kadima Beer will be on sale at the festival. (Photo: Mike Horton) |
While you're
strolling amidst the breweries, be sure you stop at Kadima Beer and taste their beers brewed by young adults
with cerebral palsy and other severe physical disabilities. This is
a project run by the Adult Day Center of Tsad Kadima (A Step Forward), an
organization which provides
educational and rehabilitative services to children and adults nationwide.
Once a week or
so, the Center in Jerusalem is transformed into a brewery, with the
participants making and bottling several styles of beer. Brewing is
an activity which gives
these people a feeling of motivation, achievement and
accomplishment. The Jerusalem Beer Festival will give you a chance
to meet and support this wonderful project.
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The Israel Brews and Views Tasting Team will be manning the Information Table. (Photo: Mike Horton) |
For the first
time as well, there will be an Information Table at the festival, sponsored by
the "Israel Brews and Views" blog on Israeli craft
beer. You can stop by to ask where you can find your favorite beers and
anything about them, or
about the festival.
Another
praiseworthy innovation at next week's festival is the introduction of reusable
cups. At most beer festivals in the past, brewers would serve their beers in throw-away cups, resulting in
mounds of plastic trash at the end of the night. At the Jerusalem
Beer Festival, you'll be able to purchase a branded cup made of polycarbonate,
stronger than glass and any other plastic, for NIS 9. Use it as you
make the rounds from brewer to brewer, and then take it home as a souvenir.
The cup also
comes with clips, so you can attach it to your belt or other clothing while
you're dancing to the music or otherwise need your hands free!
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Scene from last year's festival. (Photo: Ido Nitay - Flash) |
Speaking of
music, the Jerusalem Beer Festival will continue its tradition of having top
bands blast out their music and song. On Wednesday, July 6, the
stage will hold DMZL, Shotei Hanevuah (The
Fools of Prophecy), Mercedes Band, Tuna, and DJ Ben Ben from Manhattan.
Thursday night,
July 7, will bring the Garden City Movement, Heyehudim, Nunu, Woodstock
Jerusalem, and Terra.
Both evenings
will be hosted by stand-up artist Gadi Wilcherski.
Here are some
tips to make the festival even more enjoyable:
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Eat something while you're drinking -- even pretzels. |
● Take public
transportation. You'll avoid parking problems and driving home under
the influence of any alcohol. It's amazing how "just a sip
here and just a sip there" can add up.
● Arrive early
(the gates open at 6:00 p.m.) so you can leisurely walk around, try different
beers and even speak to the brewers. When the music starts, usually
around 8:00 – 8:30, polite conversation becomes impossible.
● Eat before and
while you're drinking beer. This slows down the absorption of
alcohol – and let's you sample more
beers! Drinking water is a good idea too. As every year, there will be food
stands at the festival (including vegan dishes), but you can also bring your
own food. Note: You cannot bring in any cans or
bottles. These will be confiscated.
● The beer
festival is a great opportunity to try beers you are not familiar with, but
keep it slow and pace yourself. Most importantly: You do not have to
try everything. Drink moderately, have a good time, and get home
safe.
The Jerusalem
Beer Festival (Ir Habira) will take place Wednesday and Thursday, July 6 and 7,
at Independence Park, beginning at 6 p.m. each night. The entrance
fee is NIS 90 if you buy your ticket online (www.jerusalembeer.com/tickets/en). For
soldiers, National Service members, students and Yerushalmi cardholders, the
price is NIS 80. Expect the price to be even higher if you buy your
ticket at the gate. You have to be at least 18 to enter.
[A similar version of this article appears in In Jerusalem,
the local weekly newspaper of The Jerusalem Post.]