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The new Beer Market in Machane Yehuda, Jerusalem. (Photo: Mike Horton) |
We're talking about draft beer you can take-away and drink at home, or wherever else you want to. Yes, the same draft beer that you drink from a tap in your neighborhood bar or restaurant.
"I
don't know why no one else opened a place like this in Jerusalem before
now," ponders Yuri Volman, one of the partners of Beer Market in the
Machane Yehuda market (3 HeCharuv Street), which opened two months ago. "I and my partner, Alex Lobanov, thought
that the time was right to bring this idea to Jerusalem. There are a large number of tourists in this
city who want especially to try Israeli craft beers. Jerusalemites too appreciate Israeli craft
beers more than other cities. Now they
can bring the beer home fresh from the tap."
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Partner Alex Lobanov mans the taps at the new Beer Market in Jerusalem's Machane Yehuda. (Photo: Mike Horton) |
"The
unopened draft beer will stay fresh for about a week in the refrigerator,"
explains Yuri. "After it's opened,
you should finish it as soon as possible, since oxidation is a great enemy of
beer."
![]() |
The Beer Market's custom-made taps for filling bottles with fresh draft beer. (Photo: Mike Horton) |
There
are draft beers from Ronen, Emek Ha'ela, Malka, Negev, Jem's, Buster's Hard
Lemonade, and Shoshana (an "Israeli" beer brewed with mint in
Belgium). There is also one rotating tap
for special or seasonal beers which currently holds Alexander's new Saison. You can also have liquors and cocktails at
the bar. Light snacks such as nacho
chips and edamame are available.
Although Beer Market is the first to bring take-away draft beer to the greater Jerusalem area, two chains have been operating in other Israeli cities since 2017. They carry both Israeli craft beers and foreign imports, while Beer Market sells Israeli craft beers exclusively. There's Beer Station (with stores in Tel Aviv, Haifa, Beersheva, Ashdod, Rishon L'Tzion, Bat Yam and Petach Tikva) and Beer Point (Beersheva, Ashkelon, Ashdod, Bat Yam and Rishon L'Tzion). Bira Nekuda has a similar store in Rechovot.
Although Beer Market is the first to bring take-away draft beer to the greater Jerusalem area, two chains have been operating in other Israeli cities since 2017. They carry both Israeli craft beers and foreign imports, while Beer Market sells Israeli craft beers exclusively. There's Beer Station (with stores in Tel Aviv, Haifa, Beersheva, Ashdod, Rishon L'Tzion, Bat Yam and Petach Tikva) and Beer Point (Beersheva, Ashkelon, Ashdod, Bat Yam and Rishon L'Tzion). Bira Nekuda has a similar store in Rechovot.
Jerusalemites
have always known that the best beer you can have is fresh from the tap. Now they can bring it home with them to share
with family and friends.
A version of this article appeared Friday, November 1, in
The Jerusalem Post local weekly, In Jerusalem.
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