It
may be small in size, but for beer lovers and home-brewers in Jerusalem, it's a
giant event.
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The grand opening of Beerateinu. (Photo: Mike Horton) |
The
name is a play on words which means "our capital" and "our
beer."
The Israeli beers on display include: HaDubim, Sparrow, HeChatzer, Mosco, Dancing Camel, Buster's (cider), Negev, Alexander, Vilde Chaye, Fass, Lela, Herzl, Arava, Emek Ha'ela, HeChalutz, Jem's, Cabara, Malka, Bazelet, Shapiro, Ronen, Meadan and Beertzinut.
The Israeli beers on display include: HaDubim, Sparrow, HeChatzer, Mosco, Dancing Camel, Buster's (cider), Negev, Alexander, Vilde Chaye, Fass, Lela, Herzl, Arava, Emek Ha'ela, HeChalutz, Jem's, Cabara, Malka, Bazelet, Shapiro, Ronen, Meadan and Beertzinut.
In
addition, selected imported beers are also on sale, as well as new lines of
Israeli craft distilled spirits, which is a fancy way to say
"liquor." The new distilleries are Pioneer Spirits (from Isra-Ale, makers of Buster's Cider and Chutzpah Beer) and Golan Heights.
![]() |
Leon Shvartz (left) and Shmuel Naky pumping the taps at Beerateinu. (Photo: Mike Horton) |
The
other partner, Shmuel Naky, a bartender at the Glen, adds that Beerateinu also
sells cold beer in bottles and on tap.
"We have six taps where we will be pumping different Israeli craft
beers on a rotational basis," he says.
"People can sit around and enjoy cold beer and light snacks right
in the shop. For the time being, we open
at 11:00 a.m. and close at 8:00 p.m.
It's a very nice social atmosphere and we will be adding on later
hours."
![]() |
Leon Shvartz pours malted barley into the miller. (Photo: Mike Horton) |
The
third role of Beerateinu is home-brewing, and the back of the store is devoted
to selling equipment and ingredients, as well as giving courses in
home-brewing.
"Making
your own beer at home is growing in popularity all over Israel," says
Shvartz. "You can brew beer in your
own kitchen or garage very inexpensively, and get a much better product than
buying from the big, industrial brewers.
Until now, home-brewers in Jerusalem – and there might be hundreds of
them – had to travel outside of the city to buy their equipment and
ingredients. No more. We offer them everything they need right
here.
![]() |
Shmuel Naky (left) and Leon Shvartz, partners of Beerateinu. (Photo: Mike Horton) |
And here's more good news for Jerusalem beer aficionados: Within a short while, a
branch of the Beer Bazaar, located in Tel Aviv's Carmel Market, will be opening
in the Machane Yehuda Market.
It's
taken some time, but it looks like Jerusalem is finally on the craft beer map.
I was there last night.
ReplyDeleteGreat news! Looking forward to checking it out......thanks for the heads up brother, and be safe and well.
ReplyDeleteExcellent! Thank you for sharing!
ReplyDeleteFirst of all, that there's finally a place to get beer on tap in the afternoon hours is a welcome development. Too bad they weren't around when the days were longer and the weather warmer. Beyond that, their selection truly is impressive and the service friendly. They're also contributing to making the Downtown area attractive for younger crowds and tourists, which is important. One critique: it should be pronounced "Beeratenu" -- the "einu" suffix is for the plural, i.e. "Beeroteinu."
ReplyDelete