All of these labels were designed by students in the Visual Communication Department at Shenkar College of Engineering and Design in Ramat Gan. Maor Helfman, a partner at the Herzl Beer Workshop, established contact with Shenkar and suggested that the students present their ideas for labels.
|Some of the ideas for Shesh Achuz (6%) Kapara labels on display|
at the Shenkar College of Engineering and Design.
|A student's sketch of one of the |
winning beer label designs.
Shenkar who organized the project, and she promised to send me a list of the winners whom I could contact. But she never did. Sorry about that.
The results of the label project, according to Maor, were "fantastic." People called the brewery and asked where they could find the special bottles. Sales went extremely well, as beer enthusiasts snatched up the bottles, not only to enjoy the beer but to collect the labels.
Nevertheless, I did notice that up until a few days ago, there were some bottles still on the shelves in beer and liquor stores in Jerusalem; for example, Beer Bazaar, Beerateinu, Hamisameach, Nechemia Brothers, and Aggripas Drinks. If you hurry, you may be able to find one or two still left.
This was a great idea from Herzl: good for the brewery, good for publicizing Israeli craft beers, and good for the Shenkar students who got some practical experience in designing for the real world.