Well, this year, Bryan took another giant step -- across a continent, an ocean, and another continent.
These ales are not new to Meadan Brewery, which was opened in 2015 in Carmiel. They are both based on date honey (silan), meaning they are gluten-free and legume-free, making them kosher-for-Passover for all Jewish ethnic groups and communities.
"The Bitter Date Ale has more hops than the Amber Date," Bryan revealed, "but other than that, they are basically very similar.
|The first shipment of|
Meadan kosher-for-Passover beer
arrives in California!
In addition to the kosher-for-Passover customers, the beer will also be marketed to people who keep gluten-free diets (such as celiac patients), and as a unique date ale beverage in itself. Each store will decide how best to market the beer.
Meadan Brewery hasn't forgotten the local market. This year, 125,000 bottles of the kosher-for-Passover beer have been brewed for sale in Israel before and during the holiday. "I doubt if that will be enough to meet the demand," Bryan concludes. "Last year we produced 45,000 bottles, but stores and restaurants ran out during Passover."
If Meadan's kosher-for-Passover beers find a successful market in America, these numbers will seem like drops in the beer barrel.