"Churn" may be a good word to describe the Israeli craft beer industry today. Always moving, new beers and exciting events, new faces and constant surprises. Year's end is a good time to review some new beers and their breweries – some veteran, a newcomer, and even a merger.
|Matt Neilson (left) and his father Denny|
with their Buster's Apple Cider.
Neilson first called his enterprise The Winemaker, then Isra-Ale, and today Buster's (after their recently deceased family dog). The Buster's distillery-brewery turns out three kinds of hard apple cider and two kinds of alcoholic lemonade, all delicious. They also distill and bottle a line of liquors under the Pioneer label: so far spiced rum, arak, vodka, moonshine and apple brandy. This year, they also began to brew a new line of craft beers, which now includes a Pilsner, Oak-Aged Stout, India Pale Ale (IPA), and a Smoked Lager.
Neilson relates: "When we came on aliya around 15 years ago, and I told people what I want to do, they said, 'Nobody drinks beer.' But we believed there was a market for people who wanted to make their own beer and wine. We wanted to provide a one-stop service for all their needs."
Today, even though Neilson still give his home-brewing classes, Buster's concentrates on production rather than education. Beer enthusiasts in Israel have a great appreciation for Neilson's brewing skills, and they welcomed the introduction of his craft beer line.
|Buster's new Smoked Lager,|
brewed with hickory-smoked
malt from Traeger Grills.
Buster's Beverage teamed up with Traeger Grills to smoke the malt. Neilson's son Matt calls Traeger, "the Rolls-Royce of meat-smoking grills." In this case, barley malt, not meat, was smoked in the grill by burning hickory wood. "This took us a few days," Matt said.
What the hickory-smoked malt does is give the beer a rich barbecue taste – as if the beer itself had been hanging in a Traeger grill.
The aroma from this clear, golden amber liquid is unmistakably smoked meat, maybe sausage or pastrami (at least that's what I remember from the last time I had them about 40 years ago!), and smoked cheese, along with some sweet malt. On the tongue, you get some spicy bitterness from the hops, but the dominant flavor is smoked malt. Alcohol by volume is 5.5%.
Only one batch of this beer was brewed, so you might have trouble finding any bottles left in stores. However, Matt Neilson tells me that by popular demand, they will probably be brewing more. If you can't get enough of smoked meats, this is the beer for you.
|Basel Massad (left) and|
Amir Elouti of the
"We brewed a different beer every week," says Massad, "but the both of us loved this American Wheat and the reactions to it were very good. So we decided to take the big step and brew it in commercial quantities. The two of us, however, kept our day jobs, which are in high-tech."
To produce the quantities they need, they contract brew at the Beer Bazaar Brewery in Kiryat Gat. Nazareth American Wheat is now available in liquor and beer stores in Jerusalem, Tel Aviv, Haifa, Akko and of course, Nazareth.
"In Nazareth, everybody drinks beer, including the Moslems," jokes Massad. He and Elouti, however, are Christians. Perhaps that explains why they allowed themselves to use a logo which some may say is sacrilegious: It's the face of Jesus the Nazarene in the shape of a hop cone, with a hop beard and a crown of hop leaves!
|The hop-shaped face of|
Jesus the Nazarene, with a hop beard
and a crown of hop leaves.
As to the Nazareth beer itself, it is a fine example of the American wheat ale style. Alcohol by volume is 4.5%. The color is a slightly cloudy orange-gold with a frothy white head. The aroma is sweet and hoppy, with none of the clove and banana notes you find in the older and more traditional German wheats. The flavor has a gentle bitterness with citrus and yeast. I found the body light and the finish refreshing – sort of like a pale lager but with much more taste. I can see why Nazareth Brewery chose this to be its flagship beer.
Massad and Elouti plan to bring out a second beer early next year. Although they have not yet decided on the style, they say it will be something "different," like the American Wheat.
|Jeremy Welfeld, founder and partner of the|
Jem's Beer Factory, relaxing at the brewery
and restaurant in Petach Tikva.
Hoppy Hanukka is a very moderate 5% alcohol. The color is a medium amber with a thin head. (Jem's founder and partner Jeremy Welfeld claims that the color is like "the light of Hanukka.") You get some aroma of cloves from the wheat ale yeast, but mostly tropical and citrus fruits from the hops.
|Jem's Hoppy Hanukka beer against a|
background of a beer bottle menorah.
Hoppy Hanukka is available (while it lasts) only at the Jem's restaurants in Petach Tikva, Ramat Hachayal, Ra'anana, Kfar Saba, Caesarea and Modi'in.
Welfeld opened the Jem's Beer Factory and Brewpub in 2009 with partner Daniel Alon. Today, with all six outlets pumping beer and with sales in stores and restaurants throughout Israel, Jem's has become a craft beer powerhouse. The brewery produces seven core beers – Dark Lager, Pilsner, Wheat, Stout, 8.8 Belgian Strong, Amber Ale, and IPA – plus occasional seasonal beers like Hoppy Hanukka.
American-born Welfeld came to Israel and served in the IDF in 1984-87, before returning to the U.S. to study food management and brewing science. He earned his wings working in restaurants, brewing and catering – including catering for the White House.
"I've always been a service guy," he says. "That's what defines what I do. Making the beer is easy. The hard part is to sell it and to keep giving your customers excellent, personal service."
|Gilad Ne-Eman, partner
and brewer of the new |
Tog Brewery in Beersheva, presents the first
six-pack of new beers to the old blogger.
(Photo: Mike Horton)
Two breweries – Gilad Ne-Eman's HeChalutz ("The Pioneer") and Tomer Ronen's HaDag HaLavan ("The White Fish") – have recently merged to form Tog (rhymes with rogue). They brew their beers at the Beer Bazaar Brewery in Kiryat Gat.
|Tog, the blue desert
logo-mascot of the
new Tog Brewery.
Ne-Eman and Ronen have worked together for two years on several projects promoting craft beer in the south. For example, they organize Beersheva's only beer festival, known as the Beer7 Fest, which attracts dozens of brewers and hundreds of visitors. They run the Brew Shop in Beersheva, a center for learning home brewing and purchasing equipment and ingredients; Israeli and foreign craft beers are also on sale. They have founded a home-brewers' club which is among the biggest in Israel.
Most recently, Ne-Eman and Ronen have organized a competition for home-brewers, known as Isra-Brew, which will award prizes for the best beers in several categories. The winners will be announced at the end of February.
"After working together on so many projects, it was only natural for the two of us to join together to brew our beers," adds Ne-Eman. "We share the same philosophy about brewing beers that are different and creative, and that is what we pledge to continue doing under the Tog label."
|The three new beers from
the Tog Brewery |
in Beersheva: Kimat Esser, HeChalutz,
and 40° in the Shade.
(Photo: Mike Horton)
40° in the Shade – A blond ale geared for summertime drinking. 4.7% alcohol. Light, fruity hop aroma; mildly bitter taste with citrus, yeast and malt. Dry and refreshing. Brewed originally by HaDag HaLavan.
HeChalutz – A 5.5% American pale ale, with an aroma and taste of citrus and tropical fruits, herbs and grass. Well balanced with hops and malt; moderately bitter. This was originally brewed by HeChalutz and called Totzeret Ha'aretz ("Made in Israel"). After the merger, the name was changed to HeChalutz because it was the beer most associated with the brewery.
|The Tog Brewery logo,
including the |
face of the blue desert lizard.
This is a beer that I associate with the winter holiday ales so popular at this time of year. It is best enjoyed in front of a roaring fireplace while snow is gently falling all around. Hey, where am I living? Kimat Esser is a beautiful, full-flavored beer that will warm you through our Israeli winter months.
Tog beers are available in bottles and on tap in many places in the south, including Beersheva, Sderot and Ofakim, as well as in Kfar Saba, Tel Aviv and Jerusalem. "We are working very hard on expanding our distribution network so that craft beer drinkers everywhere will be able to have our beers," concludes Ne-Eman.
A version of this article appeared in The Jerusalem Post Friday Magazine.