|Yayin BaShuk owner Matan Levy|
at his new mix-and-match section
for Israeli craft beers.
Last week, another store, Yayin BaShuk ("Wine in the Market" at 63 Agrippas), unveiled a nice size section devoted to Israeli craft beers. Nine brands to be exact -- Ahuzat Bayit, Alexander, Bazelet, Emek Ha'ela, Herzl, Jem's, Malka, Ronen, and Shapiro.
Even better: Owner Matan Levy has devised a unified pricing system where you can buy a mix of any of the above beers on a declining scale. The more you buy, the cheaper is the per bottle cost. For example, one bottle costs 15 shekels. But if you buy a mix-and-match six pack, the cost drops to 11.50 shekels per bottle, an excellent price for craft beer.
So, for those readers who live in Jerusalem, or are visiting, let's get over to Yayin BaShuk and show Matan Levy that he made a great marketing decision by promoting Israeli craft beer. And please tell him that you read about it here. Thanks.