January 6, 2015

Help support the new Tel Aviv Beer Market!

The Tel Aviv Beer Market has turned to the crowdfunding site Headstart to raise money for opening a store in the new Sarona Market in Tel Aviv. 

The Sarona Market is a mega-complex which will hold some 100 food stores and stands.  Beer Market owners Rotem and Dagan Bar-Ilan say it's the perfect and natural place for their new store.  They pledge to stock as many Israeli craft beers as possible, which today stands at about 120 distinct beers.  The beer will be sold in bottles both warm (for take home) and refrigerated (for drinking at the store), as well as from a bar with six taps pumping changing beers.  The bar will also offer light foods.     

The Bar-Ilan brothers are aiming to raise 50,000 shekels (about $12,800) on the Headstart site.  Over 20,000 shekels have already been pledged, and there are only 20 days left for them to reach their goal.  The funding will only take place if the goal is reached in time.      

If you want to take part in this important project to bring Israeli craft beer to the attention of the public, then surf over to the Headstart page (click here) and make a pledge of support.  Pledges can be made in amounts starting at 50 shekels up to 20,000 shekels, and you will receive different gifts for the amount you pledge.    

Even if you choose not to support this venture, it's worth reading the Headstart page (it's in English) for interesting background information on the Beer Market project and the Sarona Market.  Give a click here.

The Bar-Ilan brothers are owners of the original Beer Market in Jaffa Port, as well as of the Mivshelet Ha'am contract brewery in Even Yehuda, where they brew their popular line of HaDubim beers.  

1 comment:

Thanks for your comment. L'chayim!