|Jeremy Welfeld of |
Jem's Beer Factory
celebrates the launch of
Jem's beer at Fairway Market's
Taste Israel Festival
in New York City.
(Photo: Jonathan Welfeld)
(In the past, Alexander and Malka beers were on sale in selected U.S. markets, but that has ended. Read about these two beers at the first Israeli craft beer kiddush in America here.)
For its opening salvo, Jem's is featured at the "Taste Israel Festival" going on now in New York City's famous Fairway Markets. Jem's founding partner, Jeremy Welfeld, traveled to New York to be at the opening of the month-long festival.
"Two of our beers are available at Fairway," said Daniel Alon, Jem's other partner and CEO. "Our Pils, a traditional Czech Pilsner, and our 8.8, a strong Belgian style ale."
Daniel told me that the bureaucratic hurdles against importing beers into the U.S. are "cumbersome and challenging," but that Jem's was able to overcome them and link up "with a leading beer importer and distributors which will make our beer available nationwide."
|One of the Fairway Markets in Manhattan.|
We wish the best of luck to Jem's on this brave and noble venture. Can we expect other Israeli craft beers to follow suit? Time will tell. This could be the start of something big.
If you want to learn more about Jem's in the U.S., or even order some, you can contact Brad Lubin in the U.S. office (email@example.com or 917-960-0956) or Daniel Alon in Israel (firstname.lastname@example.org).