"Our four new beers are not only 'good stuff ' to drink," says partner and brewer Asher Zimble, "but we also do 'good stuff ' with a portion of all the sales. We contribute to causes which are active in the fields of health, education, clean beaches, and social needs."
More about this later.
|The Good Stuff Pub & People in|
Jerusalem's Machane Yehuda market.
(Photo: Mike Horton)
|Good Stuff Brewing partner Asher Zimble|
with bottles of Free Spirits liquor.
(Photo: Mike Horton)
On tap at the pub are the Good Stuff beers as well as Buster's ciders and/or lemonades. There is also a rotating tap that will have occasional beers from other breweries. You can drink the beers at the bar or take them home in sealed liter bottles (49 shekels). There are also kegged cocktails on tap, including lemon arak, pink lemonade and gin, and chili lime and vodka. Take-home liters of these cost 95 shekels. There are also at least 10 different bottles of spirits on sale.
Getting back to giving back, Asher explains that each of the first four beers is linked to a different good cause.
Let's begin with the pale and move into the dark:
|The winning team of|
The prize was a carton of
Clean Beach Blonde.
A portion of the profits from the sale of First Aid Amber Ale will go to medical first reponders. In this time of the COVID-19 pandemic, they play an even more crucial role, putting themselves in danger on a daily basis. The first project sponsored by the beer was the distribution of 500 masks to hospitals.
|A delivery of face masks,|
purchased from the sales of
First Aid Amber,
arrives at an Israeli hospital.
Warmth is a hefty Imperial Stout, 9.2% alcohol, brewed with additions of oats and brown sugar. The warmth it refers to is not global warming, as I first thought, but providing people with emotional warmth, as Asher says, "giving people what they lack." The first project was in support of Leket, an organization which fights food insecurity by "rescuing" surplus food from fields and restaurants, and distributing it to those in need.
As you would expect, Warmth is very dark brown, topped with a bubbly beige head that holds for few minutes. Aromas assaulted my nose fast and furious: Roasted malt, coffee and chocolate, molasses, licorice, dark fruits and whiffs of alcohol. Same thing with the tastes -- not easy to keep track: Chocolate liqueur, caramel, coffee and raisins. This imperial stout was not very bitter, indicating a nice balance between the hops and malt. As to mouthfeel, there was a pleasant alcoholic warmth, but the body was thin for this style of beer.
In general, I was impressed with the first four Good Stuff beers. This is not the first time Israeli craft brewers have designated a portion of their sales for a good cause. (Off hand, I can think of the Shapiro Brewery, next door neighbors to Good Stuff, which has an excellent record of helping different charities.) But it's the first time that an entire brand has been built on this concept.
How nice to be able to put good beer in your belly while giving your conscience some nutrition as well. It doesn't happen very often.
[The Good Stuff website is at: www.goodstuffbrews.com ]